Evaluation of online forums and blogs.

Do you know your customers opinion? No matter whether we are talking about end customers, bicycles shops or bicycle distributors; the Internet is the most important source to find information about bikes, accessories, clothes or companies in the cycle industry.

The buying decision in the bike industry is as in any other industry very strongly influenced by the general opinion expressed in the Internet. Consumers and decision makers are taking on a consulting role giving comments about products, websites and choice of products on online forums and blogs.

However the customer does not often question the accuracy of this information. Nevertheless it influences the buying decision to a high extent.

On the one hand it is important to confront and correct negative and inaccurate statements published on the Internet. On the other hand can customer feedback give a valuable impulse for research and development and market acceptance for your service and products.

We offer the research of online forums and blogs to extract opinions and comments about your products. The results will be published in a report, which we deliver regularly at your discretion.